Creating a Successful Networking Environment
by Bre Caldwell
First impressions are everything. When you flip through the latest Vogue, what catches your eye: the inside editorial credits page, or the opposite page that features the woman with a Mohawk sporting a bright blue jacket?
As a corporate event planner, you understand the necessity of creating a lasting impression for your event attendees. Can you transfer that same impression to your corporate event? Read on for tips you can utilize to make your corporate party or corporate event a success.
When your attendees walk into your corporate event, you want to make them feel like networking; a welcoming environment that invites professional interaction is key. Different elements that contribute to and enhance this environment are:
Food & Beverage
One of the most memorable features of a corporate event is the food and beverage. Do your research when hiring a catering company. Attend tastings, ask for recommendations and look for online customer reviews on local review websites, like, for instance, Yelp.com. Specifically, look for:
- Menu options
- Food safety
- Customer service
- Attention to detail
If alcohol is part of your corporate event, confirm that your corporate event venue or meeting room rental allows it. Some facilities do not allow any alcohol, while others allow wine and beer only in certain containers and do not allow hard liquor.
Local caterers are a wealth of information when it comes to specific requirements of corporate event venues.
Every great corporate event has a memorable takeaway value, a message that the attendee can apply to everyday life. As an event planner, your entertainment should increase the awareness of this value. Because of this, it is important to bring in a speaker that connects with your audience and invites participation.
Music, on the other hand, should not be the focal point of your corporate event. Keeping the sound mellow invites an interpersonal environment, letting attendees know that talking is not only allowed, but encouraged.
Corporate events generally are not centered around a theme. Concentrate instead on other aspects. Lighting, for instance, can be strategically placed so that it highlights the focal point of your corporate event, whether it is the Director of Sales giving a motivational speech, or a famous chef demonstrating the ease of using a new brand of exclusive knives on vegetables.
Signage is an important, but often overlooked aspect of corporate event planning. If you are holding your event at a large event or convention center, you want attendees to feel welcome the moment they enter the building. Signage can do exactly that, while also guiding participants to the exact room or space.
Signage can also build excitement and provide quick visuals as to what's available to them at your corporate event. When reviewing event venues, be sure to ask what their policy is regarding signage. Some corporate event venues are very open to signage throughout their facility – some venues will even include in-house signage in their rental agreement with you – while others will not allow it at all.
Are you hosting a smaller corporate event, such as a corporate training event? If so, interactive activities are often an important component.
When reviewing event venues, look at the space and think about what you want to teach. Look for a corporate venue that has both indoor and outdoor space, depending on the type of breakout session you want to create, and the type of activities you are interested in facilitating.
When researching a corporate event venue, figure out what it is that you want to achieve ahead of time. Your meeting room rental or corporate event venue will hugely impact the atmosphere of your event.
The Mercer Island Community & Event Center is an ideal venue for large or small corporate events, business meetings and banquets in the Seattle area. This award- winning facility is Modern. Central. Superb.
For more information, please contact:
Phone: (206) 275-7840
Mercer Island Community & Event Center
8236 SE 24th Street
Mercer Island, WA 98040